Mentoring agency A. Bernadette is hosting a four part business plan writing workshop dedicated to helping creatives, freelancers and aspiring business owners kick start their own fair trade fashion business.
The workshop will run on Mondays starting July 13 to Aug. 31 and will offer participants the freedom to select their preferred workshop date. The first part of the workshop will ensure the feasibility of participants’ business ideas by exploring the concepts of market research, target market and competitive landscape, according to an announcement posted on EventBrite.
During the second session, participants will fill in branding and marketing gaps. Discussions will help participants define the embodiment of their brand, as well as the foundation and the triple bottom line of their envisioned companies. The second session will also enlighten participants of potential business intersections and ways to establish partnerships.
By the third session, participants should be well positioned to create quality products after settling on their company name, logo and target customers in the previous sessions. To do so, the workshop instructor will help participants tap into fair trade fashion resources and link them with pattern makers, production managers, manufacturers and ethically sourced suppliers.
The fourth session will tackle two critical business areas in fashion, namely retailing and distribution. Knowledge gained from the session will help participants examine the pros and cons tied with different fashion marketing strategies, including pop-up shops and trade shows.
Before starting the workshop, registered participants will receive a powerpoint presentation, worksheets and videos on the four main subject matters. The workshop will follow a one-on-one consultation format, which will last for two hours. Each participant will be given the opportunity to talk with the invited expert on a weekly, rotating basis.
The workshop will be headed by Andrea Reyes, the chair of the New York City Fair Trade Coalition and owner of A. Bernadette. She concurrently works as an adjunct fashion professor at LIM College, the Fashion Institute of Technology and Baruch College.