By Andrea Reyes, Andrea Kennedy, Francesco Venezia
THE A-Z OF APPAREL COSTING
NAVIGATING A FAST PACED INDUSTRY & AVOIDING THE PITFALLS TO ACHIEVE SUSTAINABLE PROFITABILITY
Authors Andrea Kennedy, Andrea Reyes, and Francesco Venezia bring together a culmination of their expertise in Apparel Costing. The textbook presents a comprehensive guide for creating markups and markdowns for fashion items throughout all levels of its production and sales lifecycle. As well as achieving profit margin goals through socially and ecologically sustainable means. The topics discussed begin by building a foundational knowledge in the basics of costing through detailing traditional and contemporary methods, and their applications to an e-commerce centric industry. This gradually ascends into covering the structural intricacies of production activities and the target market as costing factors, on a domestic and global scale.
“An essential tool for understanding the intricate methods of costing products, going deeper into key topics such as factory sewing costs with comprehensive SAMs descriptions, markup formulas and costing stages in a multi-channel retail environment. An accessible and concise guide that fuses theoretical concepts with industry application.” – Alphonso McClendon, Program Director for Design & Merchandising, Drexel University, USA.
“An excellent assortment of cost sheets and case studies to inform and direct experiential learning for students. This is one of the first books to address quality of life and responsibility to the planet when costing garments.” – Constance Ulasewicz, Professor in Apparel Design & Merchandising, San Francisco State University, USA.